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Mobile app development has become one of the biggest IT centric industry that encompasses several verticals. From healthcare and educational mobile apps up to extreme mobile gaming and entertainment apps, mobile developers from all over the world have been striving to bring as much exclusivity as possible to the end users. It is obvious that in an era where millions of mobile apps are developed, the app approval rate has also become tough. According to the experts, providing complete and appropriate app information is of paramount importance in order to make sure absolute acceptance of any given mobile app. iOS developers from California suggest that accurate and complete app information plays a vital role in the acceptance of iOS apps on the app store. From basic app information and description up to promotional content and app previews, everything needs to be perfectly addressed when it comes to the Apple app store.