[Advertising and Custom Thermal Paper]

In the world of advertising, there is a section where you can take advantage of the sale of a product to offer indirect advertising. It consists of the advertising printed on the tickets, using personalized thermal paper.

Indirect advertising is very effective, since our brain is not predisposed to rejection, so the message reaches us in a positive sense. In addition, you have just acquired a product that, in theory, you are satisfied with it, so the advertising that appears behind the roll of paper printed on your ticket also has your confidence.

An example is when we buy a movie ticket and we find in the back an offer from a nearby restaurant. We directly introduce into our brain that after the cinema we go to the restaurant that the cinema has advised us and that also offers us a special offer.