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The most sought after marketing channel these days is online/digital marketing. Through websites and social media platforms, online marketing can reap you rich dividends. Digital marketing can be simple to complex depending on how the company designs it. It’s up to a particular company to determine whether they need to add or remove a strategy according to a requirement. However there are some aspects which are can’t be ignored in any case.

There are host of companies which offer digital marketing solutions these days but just some of them know how to make sure their customers will be fully content with their service. Every company looks for an effective strategy for their product or service before the formal launch but getting the right one can be quite a challenging task. Following are the 4 aspects of digital marketing which can make or break your digital strategy.

1. Engaging and Shareable Content Marketing

Content marketing looks easy for any business but it isn’t. There are a number of factors which dictate how content marketing can be used for a particular business or its flagship product. This strategy is not just about creating articles, blogs and any piece of writing. In fact, anything which is sharable and is interesting can be termed as a content. For example, a video having the potential to go viral, a picture and an interesting Infographic all are content. The use of keywords make it easy to be located by anyone using a search engine like Google.

According to a recent study by a research firm, less than 10% of their respondents answered in negative about content marketing not being able to help them in growing their business. On the same study, 73% claim that it improved their brand awareness and 64% were happy that it increased their traffic. So you can easily guess how important content marketing is in a USA digital marketing strategy.

2. Organized Email Marketing

Emails usually bother people and most of us delete spam emails that are sent to our personal addresses. But most of us using email addresses of their company account do check email regularly as it is part of our duty to read and reply to customers at the earliest. This is where email can be really beneficial for businesses as its organized use can bring positive results for any marketed product. You need to make sure the person reading the email gets your point of view concerning your product/service.

An email should be precise and to-the-point. Don’t beat about the bush in writing the information about the product as most people will not read the email terming it as a spam. So make sure the information you are sending in the email is purely related to your business and to the product in question.

3. A Fully Functional Website Coupled with an Attractive Design

A website for an ecommerce venture is a must. You can’t expect to do business through social media platforms as anyone who wants to buy a product looks for a website to initiate the buying process. A website is like a guarantee for most people that they are dealing with a genuine company. On the other hand, a great design also attracts people’s attention like no other aspect. A clean, neat and simple design is enough for a person to easily find the information they are looking for.

4. Active Social Media Presence

An active social media presence is also necessary for a company these days. This is because billions of people use different social media accounts on a daily basis. Social media help companies to connect to a vast number of potential customers in a matter of seconds as most people do check their accounts very often during the course of a day.

Facebook has just announced that now over 2 billion people use their FB accounts in any given month. So just this stat is enough for any company to take serious notice and make sure they have a strong social media presence.

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