Anvi Smart Defender by Anvisoft. Have you guys seen this?! It looks like they are copying everything from IObit.

[JohnnySokko]

Hi,

 

I just saw this new product called Anvi Smart Defender being offered for download on CNET. I'm always curious and interested in new products, so I went to the company's website to check it out and to take a look at it.

 

Anyway, it's apparently made by some new company called Anvisoft.

 

Upon going to their website, though, I immediately had a sense of déjà vu — because everything on their website looks, basically, just like IObit's! The design and layout of their website, the wording on their website, the descriptions of their products — EVERYTHING. It all looks just like IObit's!

 

For example: Check out their Quick Start Guide page: http://www.anvisoft.com/include/template/product/Product_Manuals.html

 

Now compare that to the Quick Start Guide for IObit Malware Fighter. You'll see that they both have almost identical wording, a nearly identical look, and even worse, nearly identical screenshots! In fact, the more you poke around on their site, the more you'll see in common with IObit's.

 

And not only do the screenshots of the GUI for their product look nearly identical to yours, but Anvi Smart Defender also has the same exact features as IObit Malware Fighter, too (such as the same real-time protection guards, along with the same exact descriptions of how they work!).

 

It also includes some cleaning and optimization features suspiciously similar to those in Advanced SystemCare (and again, with very similar wording).

 

I haven't seen anyone talking about this yet on any of the IObit forums, so I thought I'd bring it to your attention. Has anyone seen this yet?

 

I can't figure out what the deal is, though. Is this company related to IObit in some way, perhaps a new division or subsidiary? Or is IObit, perhaps, trying to rebrand itself with a new name?

 

Or, . . . is this company, Anvisoft, simply ripping you guys off and copying everything from you? I hope that isn't the case, but it sure looks like it.

[Melvin_Deal]

Hi JohnnySokko!

 

This thread is particularly interesting!

 

Sincerely,

-Mel

Live long and Prosper!

[JohnnySokko]

This thread is particularly interesting!

 

Hey, Melvin!

 

Yeah, I read that, too! There are other discussions going on elsewhere, as well. I guess I'm not the only one that's noticed the strange similarities between the two products.

 

I was reading some of the posts over at the Anvisoft forum, and they are, currently, staunchly denying any affiliation with any other company, including IObit, and they claim that they built the product from ground up.

 

If that's true, then it, in my opinion, makes them look very bad — because they have obviously copied many things off of IObit.

 

However, I still have a strong suspicion that Anvisoft and IObit are somehow related. If they are, though, I don't see why Anvisoft is denying it, and I wish they would just come clean about it.

 

I love IObit products, and I have defended them on many forums. I think they undeservedly got a bad reputation early in the game, in some quarters, because of the Malwarebytes fiasco, but I was always on IObit's side. I think Malwarebytes may have set IObit up on that to make them look bad.

 

The issue is old news (or at least it should be), and I hate to bring it up. but many people have not forgotten about it and still say bad things about IObit in other forums. Because of all the bad press, it's possible that IObit may simply be tired of fighting the rumors and may have decided to rebrand themselves with a new name, i.e., Anvisoft. I have no idea, though, if that's really true. It's only pure speculation on my part.

 

If it is true, though, I wish that IObit or Anvisoft would simply just admit it. There's nothing wrong with them deciding to rebrand themselves (if that's really what's going on). It's just marketing, and companies change their names all of the time for various reasons. It's nothing to be ashamed of and nothing that needs to be kept secret, so there's no point in denying it — if it is true.

 

The only problem that does exist, however, is that if it is true, the truth will eventually come out, and IObit is then going to end up looking bad, in the eyes of many, for denying it in the first place and not being truthful about it. And I don't want to see them end up looking bad because of a bad marketing decision to keep the thing a secret.

 

I'm really hoping that someone like Enoskype or Solbjerg (or even someone from the IObit staff [perhaps even IObit Guy]) will comment on this topic and shed some light on the subject.

[Melvin_Deal]

Hi johnny Sokko!

 

From what I have seen the two are apparently unrelated... different locations, different servers, different corporations... etc.! I see no reason at all why Iobit would have any reason to do anything like this! It isn't logical, plus would be difficult (almost impossible to do)!

 

I wonder if perhaps there is some kind of GUI/page design software package that is being utilized theat results in similarities (there was a sudden shift in all the Iobit GUI appearances around the time ASC 4 was released). I also wonder whether there are or will be other similar softwares in the future (appearance wise). Or even a consultant that has assisted the two different companies in their design? Or maybe an ex-employee?? Or maybe they just think Iobit products look cool and are inspired by Iobits success and thus emulate??? Don't know.

 

I am aware that many still post negatively about Iobit concerning the malware sample detections. However Iobit has continued to grow and succeed... especially with their flagship software ASC, which has exploded over the years.

 

Sincerely,

-Mel

Live long and prosper!

 

 

P.S. My guy was Ultraman... Johnny Sokko didn't air around here (early to mid 70's) They both were cool though!:grin:

[Cicely]

Hi JohnnySokko,

 

Actually, this is the first time we saw this website. There is no need to create such a company as IObit already enjoys users' favorite and IObit has so many supporters.

 

What we are working now is to continuous improve current IObit products to provide our users with hassle-free user experience. Caring for users is IObit's mission.

 

I think this is a good news to IObit. If some other companies copy IObit, just tell us IObit is at the top level in the same category. We are good enough to be copied. :wink: They can copy IObit, but they can never keep up with IObit.

 

Anyway, we will keep working hard to make IObit products better and better.

[JohnnySokko]

 

From what I have seen, the two are apparently unrelated ... different locations, different servers, different corporations ... etc.! I see no reason at all why IObit would have any reason to do anything like this! It isn't logical, plus would be difficult (almost impossible to do)!

 

I don't think I really want to comment on this too much anymore, at this point, because I don't think it's a good idea to speculate and cause rumors to get started. I will say, however, that if they did want to do such a thing, I don't think it would really be all that "impossible." And, from a marketing perspective, there are some valid reasons why they, maybe, would want to, but that being said, I really don't feel comfortable discussing it in any more depth.

 

 

I also wonder whether there are or will be other similar softwares in the future (appearance wise).

 

Not sure, but I do know that they are planning to release something soon that sounds suspiciously just like Game Booster.

 

 

. . . Or even a consultant that has assisted the two different companies in their design? Or maybe an ex-employee??

 

Oddly, there is someone on the Anvisoft support staff named Ivy, and there is someone on the IObit support staff named Ivy, as well. :shock: Maybe they stole her too and forced her to share trade secrets — LOL.

 

 

P.S. My guy was Ultraman ... Johnny Sokko didn't air around here (early to mid 70s). They both were cool, though! :grin:

 

Yes, they were! And . . . they still are! :-)

 

 

Actually, this is the first time we saw this website. There is no need to create such a company as IObit already enjoys users' favorite and IObit has so many supporters.

 

Thank you for dropping in and commenting, Cicely.

 

Even when companies do enjoy success, sometimes, for marketing reasons, they will sell the same products under different names to hit different demographics. I thought that may have been the case here, but if you say it isn't so, then I believe you.

 

 

Anyway, we will keep working hard to make IObit products better and better.

 

Very nice to hear that! Please keep up the good work. :smile:

[WinDefend]

OT: Obviously Malwarebytes did not "plan" anything. But anyways...

 

The website from the beginning had check marks and everything, so yes it did look much like Iobit's website. But the design mainly stems from IBM (ibm.com). Those check marks and other "Iobit" icons were replaced with their own designs.

 

Even security companies experiment, for example UnThreat was accused of copying AVG and Avast. The interface looked like AVG/Avast but it was not permanent and they were simply experimenting on different UI designs before settling on one.

 

The screenshots of ASD's interface are not even nearly identical with IMF. The idea behind their interface, cloud file system and "guards/modules" are similar to Iobit but it does not mean they are copying them. The alert popups reminded me of AVG, and the "icon tabs" remind me of Panda Cloud.

[Buddahfan]

IObit makes good stuff.

 

Anyone, well any programmer who has worked in the anti-malware field can write a program to do the kind of stuff that Anvi does. That is no big deal. The thing is there are many anti-malware programs but they are not all created equal.

 

So someone decided to write this Anvi program has seen the IObit interfaces and likes them. So why reinvent the wheel as long as you are not breaking the law.

 

I agree this is flattering to IObit and I doubt if they will be serious competition.

[WinDefend]

IObit makes good stuff.

I agree this is flattering to IObit and I doubt if they will be serious competition.

That is where you are wrong.

[Toppack]

That is where you are wrong.

 

Ah, it appears we have a Competitor 'in the House' ! ;-)